Frédéric Leroy, Professor of Food Science and biotechnology at Vrije Universiteit, Brussels, presents a very informative lecture concluding that meat has effectively become a scapegoat for commercial and environmental advocates, much of which was based on bad science.
Speaking at a lecture at the University of Auckland, Professor Leroy discusses how this scapegoating came about and whether it is justified.
He discusses the sensationalism of media headlines regarding the safety of meat in our diet and a statement by UN Environment that “cutting back on meat is an essential part of preventing the degradation of our environment”.
William Holman Hunt: The Scapegoat, 1854.
He also looks at suggestions that meat should be completely replaced by vegan alternatives by as early as 2035 citing a grant that was awarded The Guardian newspaper in 2017 by the Open Philanthropy Project for a series called Animals Farmed that paints agriculture as…
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Sculptured portrait of a Roman lady, believed to be Julia Domna. 
Veganism and to a lesser extent, vegetarianism, collectively rebranded as “plant based” eating is growing at an exponential rate, especially among millennials. This unprecedented growth has attracted the attention of high profile celebs such as Bill Gates who has invested in one of the many plant based or “fake meat” successes, the Impossible Burger. The fast food staple seems to be reinventing itself as a healthy, sustainable alternative to its animal predecessor proclaiming its virtues as being better for the environment and better for our health. Far less water and animal feed are needed to produce these burgers and plants have the added benefit of absorbing carbon dioxide from the air compared to the gaseous emissions from Methane producing cows. All very laudable…so far.
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